Integrity
We say what the numbers support — clearly, honestly and without overstatement, even when the message is uncomfortable.
About us
A firm built around its partners
AMA exists to give SMEs and growing businesses in Egypt and Saudi Arabia the kind of finance and reporting support usually reserved for much larger organisations — delivered personally, practically and to a professional standard.
Our purpose
Good decisions need reliable numbers. Many growing businesses in our region reach a point where their reporting, controls and finance processes no longer match their ambitions — but the step up to a large firm feels out of reach or out of proportion. AMA was founded to close that gap: senior, internationally trained professionals working directly with owners, boards and finance teams, at a scale that fits.
The meaning behind the name
AMA takes its letters from the first names of our three founding partners — Ahmed, Mohamed and Amr. It is a simple statement of accountability: the people whose names form the firm are the people who plan, review and stand behind the work.
Our values
Five principles we work by
Clarity
Complex accounting deserves plain language. We explain what we found, why it matters and what to do next.
Professional judgement
Standards and checklists matter, but experience decides the difficult calls. We bring senior judgement to every engagement.
Practicality
Recommendations are only useful if they can be implemented. We design solutions that fit your team, systems and budget.
Confidentiality
Your financial information is handled with strict discretion, appropriate safeguards and professional care.
How we work
The partner-led model
In many firms, senior people sell the work and junior people do it. We deliberately built AMA the other way around.
- A founding partner scopes, plans and prices every engagement personally.
- Partners perform or directly review the significant work — judgements are never delegated by default.
- You get direct access to the partner responsible for your engagement, in English or Arabic.
- We keep teams small and senior, which keeps communication fast and quality high.
What shapes our work
International perspective, applied locally
Our partners trained and worked with international firms in London, Doha, Cairo and Saudi Arabia, across audit, assurance, banking and industry. That background shapes four commitments.
Quality
Structured working methods, documented conclusions and senior review on everything we issue. We hold our own work to the standards our partners applied in internationally regulated environments.
Communication
Short, decision-ready reporting instead of long documents that hide the point. We agree communication rhythms up front and keep you informed as work progresses — no surprises.
Responsible use of technology
We apply analytics and AI-enabled tools where they genuinely improve accuracy, speed or insight — under human review, within agreed confidentiality boundaries, and never as a substitute for professional judgement.
Confidentiality
Engagement information is shared only with those who need it, protected with appropriate technical and organisational measures, and handled in line with our engagement terms and applicable law.
A note on experience: AMA is a recently established firm. Where this website describes sectors, organisations or types of work, it refers to the professional experience of our partners — built before and during the establishment of AMA — rather than to engagements delivered by the firm itself, unless expressly stated. References to prior organisations do not imply endorsement or affiliation.
Get to know the partners
Read about each partner's qualifications, sector background and areas of focus — then tell us what you're working on.